Simplified Curl Kit for Wavy Hair

Our mission at LUS Brands is simple: to encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. That's why we incorporated this important ethos right into our company name - LUS stands for "Love Ur Self".

We believe in quality over quantity, which is why our core product line is built around a simple 3-step system: 1. wash, 2. condition, 3. all-in-one styler. In our opinion, if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best!

We put a lot of love into developing our products, focusing on honesty and transparency rather than trendy marketing. We pick powerful and effective ingredients that actually work, leaving out any of the harmful, nasties often found in beauty products.

Curls ≠ complicated. Take the guesswork out of your wash day and enjoy healthy, beautiful hair with our simplified curl routines. Our Curl Cult Faves, including the Ultra-Defining Curl Kit and 3-Step System, are designed to give your curls extra definition, moisture, softness, and shine.

The Ultra-Defining Curl Kit perfectly pairs our 3-Step System with our Irish Sea Moss gel to provide your curls with customized care. This complete routine helps to cleanse, condition, and enhance your natural hair texture for curls that are soft, shiny, and extra-defined - no crunch, no flakes, no residue.

Healthy Hair = Beautiful Curls. Each product in this kit is full of hair-nourishing nutrients that repair, strengthen, moisturize and reduce breakage, leaving curls soft, super defined, and full of shine. Our curly hair products are never tried on animals, and they're also gluten-free, so you can rest assured they are suitable for sensitive skin.

Not sure where to start? Discover your curl type using our handy chart, which is based on the Andre Walker Hair Typing System. While this isn't perfect, as other factors can impact your overall hair texture, it's a great starting point for your curl journey.

We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, that's why we created these products to help bring out the best of your own unique curls.

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